Product & UX
Design Lead
Strategic, product-focused UX & design leader with over 12 years experience delivering user-centred, data-informed solutions across B2B SaaS, enterprise platforms, and eCommerce. Proven track record in leading discovery to identify real user needs and deliver scalable product strategies. Combines strategic thinking with hands-on craft, from ideation to implementation. Experienced working in AI-enhanced design environments, leveraging design systems and prototyping tools to drive efficiency and innovation. Comfortable leading cross-functional teams in high-accountability environments, aligning design KPIs with business goals.
Visual portfolio
presentation
A curated selection of product design and brand work pieces — focused on craft, clarity, and visual impact.
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Product & UX Design
case studies
Detailed end-to-end case studies, including Research, Strategy, UX process and thinking.
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