Product & UX
Design Lead

Strategic, product-focused design leader with over 13 years experience delivering user-centred, data-informed solutions across B2B SaaS, enterprise platforms, and AI-native products. Proven track record of end-to-end design ownership, from problem framing and discovery through to production-quality UI. Deep experience building scalable design platforms: semantic tokens, component systems, and interaction patterns that enable teams to ship faster with higher consistency. Combines strategic thinking with hands-on craft in complex, data-rich environments. Experienced applying AI to design workflows, prototyping, and production delivery. Comfortable influencing cross-functional teams without authority, aligning design decisions with business outcomes.